FAQs
Please browse this page for answers to our most Frequently Asked Questions. If you cannot find your answer, send us your question by navigating to the Contact Us page. Alternatively, we are super interested in your ideas. If you feel something is missing from our FAQs list, you have an idea you’d like to share or discuss, or you are interested in what others are saying about IGCs products and services, please visit IGC’s IdeaScale site.
____________________________________________________________
Data Optimization
Q: What is Data Optimization?
A: Data Optimization is a method that “cleans up” company data (customer and marketing lists, billing information, etc.) and then enables “harmonized” access to a variety of tools (software, applications, etc.) across a variety of platforms, hardware and systems.
Q: Why should I “optimize” my data?
A: Most companies have multiple sets of data for a variety of compartmentalized activities. It is super rare that all data, from all departments, has been cleaned up, synchronized and can “speak” to each other. “Harmonized” data, as we like to call it, massively increases effectiveness (and productivity).
____________________________________________________________
Self Publishing
Q: What is “Self Publishing”?
A: Self Publishing is the increasingly popular approach to the creation, production, marketing and distribution (sales) of a book without a traditional (royalty) publishing company.
Q: What is a content aggregator?
A: IGC collects information, determines its relationship to other areas of interest and then re-packages (or organizes) the data in ways that increase value and usefulness.
Q: Why do you produce E-Books?
A: Internet e-book sales continue to grow, even in a declining economy. According to the Association of American Publishers (AAP), December 2008 e-book sales grew 119% (to $6.5 million) over 2007. IGC views e-book production as a highly effective way to support an integrated marketing / sales campaign. And with current print-on-demand technology, e-books can easily be prepared to make the transition to traditional paper print media, when needed.
____________________________________________________________
Social Media
Q: Do you provide “Social Media” Services?
A: Yes. IGC is and has been practicing social media integrations for nearly four years. We are highly fluent in many of the current methods, strategies and tools.
Q: What types of Social Media services do you provide?
A: IGC provides integrated strategies (and tools) that upgrade results significantly as a direct effect. IGC services “surround” social media activities by turning up exposure during specific campaign activations.
Q: “Blogging Strategies”? What’s that?
A: IGC’s blogging strategies are a systematized approach to organizing content, timing its delivery and measuring its affect based on a preset goal or outcome. We utilize blogging platforms to support marketing / sales campaigns, as well as to increase relevancy, message potency and organic search result effectiveness.
